In 2021, with the rapid development of China's economy, residents' consumption will shift from pursuing material consumption to spiritual and cultural consumption. Under this background, the total scale of China's music industry will reach 418.598 billion yuan. As an important part of the entire national music industry, the national musical instrument industry has concentrated on several characteristics.
How will my country's national musical instrument industry develop in 2021? According to the data released by the National Bureau of Statistics, the main business income of my country's musical instrument industry increased by 12.4% year-on-year, the main income of national musical instruments accounted for 8.68% of the entire musical instrument industry, and the realized profit increased by 50.42% year-on-year, leading other musical instrument industries; operating costs increased The growth rate reached 11.72%, and the export delivery value increased by 22.25% year-on-year. It accounted for 0.17% of the total export value.
It can be seen from this that in 2021, my country's national musical instrument industry will basically maintain normal production in the face of multiple epidemics, high raw material prices, and rising labor costs, and various economic indicators will be basically stable.
In response to the question "Why is the national musical instrument industry still basically stable?", Zhou Li, Executive Deputy General Manager of Shanghai National Music Instrument No. 1 Factory Co., Ltd. said, "On the one hand, it is based on the continuous improvement of China's international status, the renewal of China's population structure and the middle-income group. The demand for the national musical instrument market has increased. At present, Chinese consumers have higher and higher requirements for the quality of musical instruments and service quality, and ethnic musical instrument manufacturers are paying more and more attention to cultural marketing, brand building, and increasing investment in research and development. It is the reason that promotes the steady growth of the national musical instrument industry."
When talking about the investment in research and development of ethnic musical instruments, Song Yingbin, deputy general manager of operations of Lehai Musical Instrument Co., Ltd., emphasized, "In the past two years, the import of two major raw materials in the ethnic musical instrument industry, wood and python skin, has been restricted to a certain extent. The export of python musical instruments is also restricted, which has a little impact on the future development of national musical instruments. In this regard, we should make early preparations, seek alternatives and conduct research and development of new materials. In short, the future development of the national musical instrument industry will ultimately use high-quality products To improve the brand effectiveness and win the recognition of more consumers, this is the core development concept of the entire national musical instrument industry in the future."
Since 2006, 18 national musical instrument production techniques have been included in the national intangible cultural heritage list; in 2021, the State Intellectual Property Office has announced 74 invention patents, 405 utility model patents, and 378 design patents related to national musical instruments Compared with the total number of ten years ago, the total number has increased by 4 times, and the patents of national musical instruments have shown an overall trend of continuous growth. All this shows that my country is paying more and more attention to the inheritance and development of traditional skills of national musical instruments, and it also shows that the innovation of national musical instruments is more closely integrated with the market.
For example, the utility model patent "a protective bag for the airbag-type musical instrument sheng" launched by a national musical instrument manufacturing company in Zhuozhou City, Hebei Province not only ensures the product is easy to install and use, but also provides all-round protection for the sheng. Absorb the water in the mouthpiece of the musical instrument in time, and effectively solve the problems when the musical instrument is played. Another example is "a titanium alloy shengmiao component and sheng" launched by a company in Tianjin, which not only achieves the effect of increasing the volume of the instrument, but also does not change the original sound of the sheng, ensuring its own soft and quiet charm. The application of these patents is inseparable from the continuous introduction of new materials, new processes and new technologies by national musical instrument manufacturers. Nowadays, more and more ethnic musical instrument enthusiasts have also joined the ranks of musical instrument innovation. They have applied the technology and experience of other industries to the innovation of ethnic musical instruments, and continuously improved the technological content of musical instrument manufacturing itself.
At the same time of technological innovation, it is also inseparable from the formulation of standards. In 2021, the National Instrument Standardization Committee completed the "General Technical Conditions for National Stringed Musical Instruments", "Pipa", "Zheng", "Ruan", "Sanxian" and "Yueqin" in accordance with the requirements of the fifth batch of 2018 and the first batch of 2019 by the Ministry of Industry and Information Technology. The revision of "Jinghu", "Erhu", "Liuqin", "Yangqin" and "Guqin" has drawn a standard line for the manufacture of national musical instruments in the future.
In the past two years, although occasionally affected and affected by the epidemic, my country's national music market has been full of vitality, and there are continuous activities in various places.
In May 2021, the 18th Guangzhou International Musical Instrument Exhibition opened in Guangzhou. Suona and Sheng from Tianjin, Xiaodi from Yuping, cucurbit flute from Yunnan... These national musical instruments support half of the folk music exhibition hall. ; In June 2021, the 29th China International Musical Instrument Exhibition (Beijing) will open, and various ethnic musical instruments will compete for excellence.
In addition to exhibitions, various music and cultural activities were also held in various places. In October 2021, the 13th China Music Golden Bell Awards opened in Chengdu, presenting 44 professional competitions and 8 high-level concerts; the China National Orchestra Society successfully held the "Long National Charm - 2022 Chinese National Orchestra New Year Music" "China Musical Instruments Association", the collection and exhibition of new works of national orchestral music with the theme of youth, and many other activities; the China Musical Instrument Association launched the "China 6.21 International Musical Instrument Performance Day" activity, 92 co-organizers, 182 cities, and more than 800 units to "Build the Party" With the theme of "100 Years", about 2,500 music performances of various types were carried out, with 300,000 direct participants.
In 2021, musical instrument manufacturers of various ethnic groups will follow the trend in music and cultural activities, showing different styles. Shanghai Folk Musical Instrument Factory No.1 has carried out the "Dunhuang National Music Spring Project" Chinese folk music teachers' ensemble teaching training, the "Dunhuang Award" exhibition of new works of Chinese folk chamber music, the 2nd "Dunhuang Cup" Chinese folk chamber music and ensemble competition, "Dunhuang Cup" The 6th Beijing International National Instrumental Music Competition and many other activities; Lehai Musical Instrument Co., Ltd. has carried out exchanges such as "traditional national musical instrument culture", "Wandering in Lehai·Fingertips - Cen Jiawei Guzheng Solo Concert", etc. , received a lot of praise; Beijing Juntianfang Guqin Culture and Art Communication Co., Ltd. held a Guqin life aesthetics experience class, and opened an online live class to teach famous Guqin songs such as "Feng Qiuhuang", "The Resentment of Xiang Fei" and "Taigu Yin". In addition, many ethnic musical instrument manufacturers from Yangzhou Ethnic Musical Instrument Development Co., Ltd., Henan Xinxiang Jiuding Cultural Industry Development Co., Ltd. and other ethnic musical instrument manufacturers have joined the team to popularize the knowledge of traditional ethnic musical instruments and inherit traditional Chinese folk music.
Not only that, each enterprise has also created a series of cultural products according to their own positioning, such as Dunhuang antique musical instruments, the world's Konghou intangible cultural heritage image library, etc., all of which have played a role in promoting the dissemination and popularization of traditional Chinese musical instruments.