Guqin art is my country's human intangible cultural heritage. In Weifang, the Zhucheng School of Guqin has a history of hundreds of years and is a national intangible cultural heritage project of our city. Today, under the ingenious innovation and integration of designer Qiu Huawei, the Zhucheng School Guqin has been transformed into a Bluetooth music machine. The collision of classical and fashion has brought new vitality to the ancient intangible cultural heritage skills and captured a large number of young "fans".
On July 5th, at the comprehensive inheritance and education practice base of Qilu Culture (Weifang) Ecological Reserve, the reporter saw this beautifully designed "redwood inlaid silver lacquer guqin music machine". The overall shape of the music machine is modeled on the guqin, which is exquisite and unique. It is combined with the matching incense sticks, small vases, small table mats and other items, so that a peaceful and beautiful picture immediately emerges in people's minds: playing a classical music, Burn a stick of incense, and the light dried flowers in the vase sway in the wind.
Qiu Huawei, the designer of the Guqin Music Machine, is the head of Shandong Qianhe Culture Media Co., Ltd. He told reporters: "The whole set of works combines Zhucheng style Guqin, mahogany inlaid silver lacquer techniques, Weifang kites and Yangjiabu woodblock New Year pictures. The legacy elements are all representatives of Weifang culture.”
Although the music machine is small, the craftsmanship is not compromised at all. Except for the electronic components, the whole set of products is manufactured by the factory, and the rest are all handmade. The mahogany inlaid silver lacquer technique used in Weifang has a history of more than 200 years in Weifang, and is known for its complexity, delicacy and high precision. Qiu Huawei specially contacted the inheritor of mahogany inlaid silver lacquer in our city, and cooperated to build a music machine, which is not only pleasing to the eye, but also truly reflects the level of Weifang's intangible cultural heritage.
In terms of material, the whole music machine is made of mahogany, and the speaker part is made of mulberry silk to ensure the sound quality. When playing music, it can be played directly with the memory card that comes with the music machine, or it can be played by connecting to a mobile phone via Bluetooth. According to the special needs of customers, exclusive gift boxes can also be customized. Whether it is the appearance design or practical functions, it is the pursuit of excellence. The exquisite design and production also made it selected into the list of "Shandong Handmade Weiyou Shangpin" preferred 100 products.
Qiu Huawei said: "The original intention of designing the guqin music machine is to launch a cultural and creative product that can represent Weifang as a souvenir, spread Weifang's intangible cultural heritage culture, and let more people know Weifang and like Weifang through the product." The major scenic spots set up direct-sale stores for offline sales. Qiu Huawei and his team also adopted the method of “live streaming and bringing goods” to publicize and promote cultural and creative products and Weifang’s intangible cultural heritage culture.
In addition to the guqin music machine, the cultural and creative products designed and produced by Qiu Huawei's team cover different types such as school supplies, office supplies, and daily necessities. There are more than 100 categories, large and small, according to different styles that different age groups like. Qiu Huawei studied design during his studies. His professional skills enable him to accurately grasp the aesthetics of modern young people. The products he designs often have a "national trend" style and are more visually impactful.
In order to make the younger generation pay more attention to intangible cultural heritage, Qiu Huawei also cooperated with primary and secondary schools and colleges to launch intangible cultural heritage research courses, receiving nearly 50,000 students every year. In the research courses such as New Year pictures and kites, Qiu Huawei and his team carefully designed and launched the research "material package", which contains the required materials and traditional patterns drawn in advance. After simple guidance, beginners can also directly operate and experience Intangible cultural heritage handicraft production. After a research trip, the students not only learned about intangible cultural heritage, but also planted the seeds of love for intangible cultural heritage in their hearts.
Qiu Huawei said: "Weifang has a rich and colorful intangible cultural heritage, which is the source of our creation. We must vigorously promote the excellent traditional culture and pass it on from generation to generation."