Chinese folk music, which has a long history of 9,000 years, is finding a new era of communication and inheritance in the live broadcast room. On August 24, the Central Chinese Orchestra joined hands with Douyin Live to launch the "Remaining Sounds - DOU Has Chinese Music" plan to create the second stage for folk music performances. Through this plan, 100 artists from the Central Chinese Orchestra will be stationed and broadcast, bringing more than 100 online concerts. At the same time, Douyin live broadcast will be open to cooperation with the majority of folk music performers and folk music orchestras, providing resource support, professional cooperation and other multi-faceted support. As a result, folk music anchors on the Douyin platform will have the opportunity to communicate with and perform on the same stage with artists from the China National Orchestra. According to reports, the "DOU National Music" program will also help 1,000 folk music performers earn more than 10,000 a month in the next year, and allow 100 non-genetic inheritors of folk music to get the start-up benefits.

4,200 folk music concerts are performed every day

Zhang Fuping, vice president and editor-in-chief of Douyin Group, said in his speech that the data shows that as of June 2022, more than 87 kinds of ethnic musical instruments have been broadcast live on Douyin, with more than 3.11 million broadcasts and more than 6.1 billion viewers. In a sense, Douyin has become the largest online folk music performance platform in China. "Through the second stage of the live broadcast room, more audiences have the opportunity to appreciate the beauty of silk and bamboo. The live broadcast reward has also become a new ticket for performers." Zhang Fu commented.

Zhao Cong, head of the Central Chinese Orchestra, said that video communication is naturally friendly to the art category, and a large number of folk literature and art workers and enthusiasts have been gathered for the live broadcast platform, and the audience base has also grown by fission. For example, in the past month, the live broadcast of the "Music Fireworks and Chinese Music Conference" jointly launched by the China National Orchestra and Douyin Live has exceeded 11 million live views, and the number of video views has exceeded 130 million.

In the past year, the number of live broadcasts of Douyin folk music has exceeded 1.78 million, with a duration of 2.33 million hours, both of which have nearly doubled year-on-year. This is equivalent to live broadcast on Douyin, where 4,200 folk music performances are performed every day. In contrast, a first-tier city had about 100 offline performances per day before the epidemic.

In recent years, many folk music performers have chosen to walk into the live broadcast room to find a new stage. "Suona Caojia Ban" from Peixian County, Xuzhou has attracted 620,000 people's attention since its broadcast in March this year. According to member Cao Ga, Cao's family has shuttled between weddings and funerals in the countryside for decades. At its peak, "one person can support the whole family with one suona". However, with the development of the times, the practicability of suona in daily life has gradually weakened, and the performances have decreased. "Now, live broadcast rewards have become a new source of income for Cao Jiaban." According to reports, in the past year, 87% of Douyin folk music anchors have been able to get reward income. Among them, relatively small ethnic musical instruments such as Duxianqin, Konghou, Xun, etc. have also created a "box office" of 10,000 yuan in a single game.

Network extension of folk music stage

As of August 16, the Central Chinese Orchestra has had 134 artists including the band leader and huqin performer Jin Yue, the dulcimer leader and performer Chen Xiangyang, the Sheng sound leader and performer Wu Xuewei and other 134 artists, with a total of 1307 performances. The number exceeds 7.11 million. It is worth noting that the Central Chinese Orchestra and Douyin Live will also provide opportunities for folk music anchors to communicate, learn and perform with performers through program co-creation and professional training.

In the previous "Music Fireworks and Chinese Music Conference", outstanding folk music anchors had the opportunity to collaborate with the artists of the Central Chinese Orchestra on the same stage. Zhao Cong said that through this activity, everyone really felt the vitality and appeal of folk music on the Internet, and also more intuitively saw the influence and coverage of the Internet live broadcast platform breaking dimensions, cross-sectors, and regions. "The 'national team' of Chinese music and the anchor of Chinese music have given the stage a special significance of the times."

On August 16, the Central Chinese Orchestra also launched the first cloud-based live music class of "Mountains and Rivers Chinese Music Public Welfare Tuesday" to help children in mountainous areas educate music quality. Zhao Cong said that the official Douyin account of the China National Orchestra will also plan and develop a series of targeted and characteristic music courses. "Through the service model of targeted delivery and organized viewing on the Douyin public welfare platform, a 'cloud classroom' tailored for music teachers and children in remote mountainous areas to appreciate, learn national instrumental music, vocal music and improve artistic aesthetic level, so that the audience in Douyin live broadcast room The blue love converges into a more dazzling blue ocean."

Let the folk music intangible cultural heritage come alive first, and then become popular

According to Shi Min, the director of the "DOU National Music" program, Douyin Live will focus on four aspects to help folk music performers gain new income. First of all, Douyin live broadcast will invest over 100 million traffic. While helping new folk music anchors grow steadily, additional traffic support will be added to professional folk music performers and folk music orchestras. The non-genetic inheritors of folk music who meet the conditions will also receive financial support.

Shi Min introduced that many folk music non-genetic inheritors have already started broadcasting. In April of this year, the Dongcang Drum Music Club made this art, known as the Tang Dynasty symphony, gain a new box office through live broadcast, so it has the possibility of inheritance. "It is hoped that by assisting Jin, folk music intangible cultural heritage art can be 'survived' first, and then 'popular'." Secondly, Douyin live broadcast plans to establish more cooperation in professional fields. In addition to establishing long-term and in-depth cooperation with the China National Orchestra, it will also invite industry experts to create a series of live broadcast events through the fixed section of the official account. "We hope to build an interactive bridge between experts, professional musicians and enthusiasts." Shi Min said. In addition, in order to help folk music orchestras and folk music performers better integrate into the second stage in the live broadcast room, Douyin Live will provide official operation services for folk music anchors, and provide training and guidance on the creation of live broadcast rooms, live broadcast content and skills. At the same time, for folk music performers and folk orchestras with professional performance capabilities, the platform is also equipped with product capabilities such as paid performances, multi-camera simultaneous playback, etc., to help the folk music industry realize online diversification and enhance the viewing experience. Relying on the above measures, Douyin live broadcast plans to help 1,000 folk music performers earn more than 10,000 yuan a month in the next year, and allow 100 non-genetic inheritors of folk music to get the start-up revenue.

Zhao Cong said, "The cooperation between the Central Chinese Orchestra and Douyin Group this time is of historic and groundbreaking significance. With the courage and courage of 'dare to be the first in the world', we have joined hands with Douyin Group, and with a huge lineup of hundreds of artists, Collectively settled on the Douyin platform, creating a precedent for national academies and even national professional art academies. We will further deepen cooperation with Douyin Group, and continue to explore new ways to join hands with Internet platforms to popularize and popularize ethnic music and use music to serve the people. The new model will continue to compose the moving chapter of "Voice of China", continue to play the strong voice of the "Voice of China", open up the blue ocean of Chinese music online, and continue to set off people listening to Chinese music, playing Chinese music, and patriotic music on the Internet. upsurge."

After the ceremony, a wonderful Chinese music performance was also held on the spot. The outstanding Chinese music anchors who stood out from the "Music Fireworks and Chinese Music Conference" joined hands with the performers of the Central Chinese Orchestra to bring splendid programs.