Keyouqian Banner is rich in intangible cultural heritage resources in various forms. In order to better protect and inherit intangible cultural heritage, Keyouqian Banner organically combines traditional culture with modern life elements and aesthetic tastes, giving intangible cultural heritage new vitality.

In Dabagou Middle School of Keyouqian Banner, the melodious sound of matouqin reverberated throughout the campus. Wu Feifan, a teacher of the matouqin club, led the students to practice the matouqin song "Hongyan". In September 2020, Inner Mongolia Jinhanggai National Handicrafts Production Co., Ltd. donated more than 10 matouqin to the school, and the school established a matouqin society. In just over a year, students have gone from learning matouqin to loving matouqin. This intangible cultural heritage has been fully integrated into the cultural life of Damagou Middle School.

Wu Feifan, a music teacher at Damagou Middle School, told reporters: "Since the school has donated the matouqin, students have had the opportunity to get in touch with this musical instrument, so we have also customized the music for these children based on the principle of teaching students according to their aptitude. Learning goals and learning plans, and strive to allow each child to achieve their own harvest.”

Bai Yukun, general manager of Inner Mongolia Jinhanggai National Handicraft Manufacturing Co., Ltd., who donated matouqin to Dabagou Middle School, as the third-generation inheritor of intangible cultural heritage, constantly innovates the style of matouqin in the development and production of matouqin, and uses traditional hand-made techniques. The organic combination with computer engraving technology enriches the timbre of matouqin, and caters to the aesthetic standards of the new generation of young people born in the 1990s and 2000s. endogenous power.

“As an inheritor of intangible cultural heritage, on the premise of not losing tradition, I will keep pace with the times and continue to innovate and develop. After years of hard work by our team, I have designed a series of patented matouqin. We will continue to work hard to protect and pass on the excellent Matouqin intangible cultural heritage culture on the road of development, and enter more people's homes." Bai Yukun said.

In recent years, in order to further protect and inherit intangible cultural heritage, better serve the economic and social development of Qianqi, and integrate intangible cultural heritage work with cultural tourism work, Keyouqian Banner Culture, Tourism and Sports Bureau has carried out activities such as intangible cultural heritage exhibition and intangible cultural heritage entering scenic spots. , by holding the intangible cultural heritage cultural and creative competition to stimulate the innovation ability of intangible heritage inheritors, improve their skills, create a variety of intangible cultural heritage derivatives, try to connect with the market, and achieve certain results.

In the cultural and creative product base of Keyouqianqi, cultural and creative works such as embroidery, root carving and paper-cutting are full of the flavor and appeal of the times without losing traditional skills. The requirements have also improved the influence and competitiveness of the intangible cultural heritage. While making the intangible cultural heritage alive, it has also injected new vitality into the economic development of Keyouqian Banner.