Since the beginning of this year, Kuiwen District has made full use of the advantages of local resources, relied on intangible cultural heritage, traditional crafts, etc., combined with the new era and new situation, explored new formats and new models, created a regional brand of "Shandong Handmade" traditional handicrafts, and promoted the high level of cultural and creative industries. Quality development.

In the Qilu Culture (Weifang) Ecological Reserve Intangible Heritage Education Practice Base, the reporter met Xiao Xinyan, the founder of Qinghe Chuqin Square. Xiao Xinyan settled in in December 2020 and opened the Guqin Making Skills Inheritance Center. Music aesthetics, ancient qin technique, guqin playing skills, inheritance and protection of intangible cultural heritage.

Xiao Xinyan, founder of Qinghe Chuqin Square: Guqin production, like our Guqin culture, has a very long history. According to well-documented written records, it also has a history of more than 4,000 years. In the era of ancient legends, there have been records about the qin, but the qin at that time was still relatively old, and the system was different from the present. The guqin we are talking about now has such a system in the production process, which was in the Han Dynasty. It was only in the middle and late stages that such a wooden lacquer ware below an upper circle was basically established.

It is understood that under the strong guarantee of various funds, policies and technologies, the Qilu Culture (Weifang) Ecological Reserve Intangible Heritage Education Practice Base, built on the basis of intangible cultural heritage projects and activity venues such as Nantun Town Intangible Cultural Heritage Park, has completed the construction of an intangible cultural heritage education practice base. Intellectual property identification and protection of a number of intangible cultural heritage products, training and guidance for inheritors in data sorting, e-commerce operation, online declaration, etc. While promoting the protection and inheritance of intangible cultural heritage and promoting the industrialization of "handmade", Kuiwen District has also grasped the online exhibition and sales, broadened the promotion mode of "Shandong handmade", and gave full play to the role of the Internet and new media in publicity and promotion. The offline physical objects are linked with the online, creating an online platform that integrates functions such as publicity and display, shopping and consumption, exchange and research.

Qiu Huawei, General Manager of Shandong Qianhe Culture Media Co., Ltd.: Qilu Culture Weifang Ecological Reserve Comprehensive Inheritance and Education Experimental Base will rely on Jinbao’s high-quality tourism resources in the future to bring together Weifang’s outstanding intangible cultural heritage projects. It is a new model of offline and online integrated tourism and shopping. In the future, we also want to use this new model and channel to drive the further development of some intangible cultural heritage in Weifang.

Liu Meimei, member of the Neighborhood Committee of Nantun Community, Nianlipu Street: Qilu Culture Weifang Ecological Reserve Comprehensive Education Inheritance Base is a key construction project in Kuiwen District, and with the help of the "intangible cultural heritage +" development model, intangible cultural heritage is integrated into modern life and modern cultural creativity. The new model of industry, integration into the public cultural service system, integrating a number of intangible cultural heritage projects such as nuclear carving, embroidery, mahogany inlaid silver, leather carving, guqin, etc. "Festivals, intangible cultural heritage + cultural tourism, intangible cultural heritage + industry, intangible cultural heritage + research, intangible cultural heritage + e-commerce" will comprehensively enhance the influence of intangible cultural heritage projects, create high-quality intangible cultural heritage brands, and help "handmade" develop in an all-round way.