In recent years, Leling City of Dezhou actively practices the policy of "protection first, rescue first, rational utilization, inheritance and development", and strives to promote the industrialization and marketization of traditional handmaking.
Dig deep to "accumulate deposits". Select key personnel to go down to the grassroots to visit and investigate, and complete the excavation and sorting of traditional handicraft projects. At present, there are 90 traditional handcraft skills listed in the "Leling Handcraft" project database, and Yanling honey wine and Leling traditional bow and arrow making skills listed in the "Shandong Handcraft · Top 100 Selection".
Ceaseless succession "Xing Yuan flow". The "Thousand People Training Project" has been implemented to strengthen the inheritance of traditional crafts such as jujube wine, guqin, farmer painting and paper-cutting. Every year, more than 20 training sessions are held for rural cultural counselors and various classes on non-genetic inheritance and protection, and more than 2,000 artists are trained. It has held classes on the nature of jujube forests and public welfare training courses on farmers' painting, and carried out "three-step" activities to introduce traditional crafts such as farmers' painting and paper-cutting into schools, grassroots communities and government offices, so as to promote the inheritance of "old crafts" in a lively way.
Strengthen the publicity of "tree brand". Implement the activity of "Shandong Hand-made" to enter the scenic spot, invite Tian Guqin inheritors to hold public welfare training on guqin playing skills in the Confucian Temple every Saturday, so that the public can experience the guqin playing and visit the process of the guqin. The brand development strategy is implemented. With the help of platforms such as "Shandong Handmade" and "Good Taste Shandong", Leling folk culture brand "Qiaoqibaodi" is created and actively promoted. A series of columns "Eat in Leling", "Happy in Leling" and "Beauty in Leling" are launched on the wechat public account and video account of Wenlv Leling respectively, so that more people can know about hand-made, approach hand-made and fall in love with hand-made.
To the market "exciting vitality". Promote Leling paper-cut, guqin, gourd painting, farmer painting and other "hand-made" projects gradually to the market in various forms and channels, and establish farmer painting professional cooperatives, creating more than 3,000 farmer paintings every year, realizing profits of about 300,000 yuan; To mobilize farmers to build wine-making workshops, establish red date wine cooperatives, and develop rural tourism; Guide Kong town to open "Lu Auntie hand-woven hat" online store, the annual sales exceeded 1 million yuan, not only the weaving craft into a popular industry, but also solve the employment problem of local left-behind women.