Under the guidance of the Department of Public Services and the Department of Arts of the Ministry of Culture and Tourism, on May 17, the launch ceremony of the National Public Cultural Cloud Special Zone of the China National Music Popularization and Promotion Center was held online. Hosted by the Public Cultural Development Center, it will be broadcast live to the whole country through the National Public Cultural Cloud and the video account of the Central Chinese Orchestra. Zhao Cong, head of the Central Chinese Orchestra and chief pipa player, Bai Xuehua, director of the Development Center, Tang Feng, deputy head of the Central Chinese Orchestra and huqin performer, Luo Yunchuan, deputy director of the Development Center Click to launch the National Public Culture Center for Popularization and Promotion of Chinese Folk Music Online The Cloud Zone marks the first state-level art troupe to officially settle in the National Public Cultural Cloud.
In order to celebrate the official launch of the promotion center area, Zhao Cong led the Central Chinese Orchestra Tang Feng, Liu Sha, Jin Yue, Sun Weirong, Zhang Hui, Gong Junli, 6 folk music artists to record wonderful short videos respectively to congratulate the promotion center area on the launch, and wish the folk music "artistic" "stand up. After the ceremony, in order to popularize and promote Chinese folk music culture to audiences across the country and provide high-quality public cultural services, the Central Chinese Orchestra launched the first folk music performance after the launch of the Promotion Center's special area through online live broadcast - the first "National Music". Spring" opening special curated concert.
The promotion center area plans to give full play to the advantages of the strategic cooperation between the Central Chinese Orchestra and the Development Center, to create a "main position" for the popularization and promotion of cloud folk music and art, and to help the high-quality development of public cultural services. Since the Central Chinese Orchestra and the Development Center signed a strategic cooperation agreement in April 2021, the two sides have cooperated closely to strengthen top-level design, and established the Chinese National Music Popularization and Promotion Center for the first time in the country. Promotion Center Area”, actively creating a precedent for the strategic cooperation between the National Art Troupe and the national public cultural institutions to help popularize the art of the whole people.
The development center has set up an eye-catching entrance for the promotion center area on the homepage of the national public culture cloud. The special area has set up five columns: work trends, central group collections, traditional Chinese music classics, folk music schools, and local styles to dynamically display the latest progress in the popularization and promotion of ethnic music across the country. Focus on gathering the fine folk music of the Central Chinese Orchestra, continue to disseminate the classic works of folk music, training courses and basic knowledge, and comprehensively display the work results of the promotion centers in various places. After the promotion center area is launched, a series of masterpieces of ethnic music will be launched, and a performance season for people benefiting from the cloud will be held.
In the next step, the Central National Orchestra and Development Center will lead 10 Chinese folk music popularization and promotion centers to further expand their work ideas, continuously enrich the high-quality content of the cloud zone, launch a series of folk music performances and master classes, and form a nationwide demonstration effect of national art popularization. , to make it bigger and better to popularize and promote the main position of "cloud" in national music.