As soon as the suona rang, the audience exploded... At 5 pm on July 27th, "Suona Village" was broadcast on time in the Douyin live broadcast room. Several folk artists showed their abilities and played for netizens in the live broadcast room. One after another well-known piece of music has attracted more than 100,000 likes in less than half an hour after its broadcast, and the maximum number of simultaneous online users in the live broadcast room exceeded 10,000.

Different from the live broadcast rooms carefully built by other talent anchors, the live broadcast room of "Suona Village" is set in a small farmyard with a red brick wall in the background, and the artists participating in the live broadcast are all from Zhecheng County, Shangqiu City, Henan Province. Villagers of Mazhuang Village. There are more than 200 households in this village, and every family can play suona, so it is a well-known suona village in the local area.

Under the epidemic, their performances have been suspended, and temporary cancellations have become the norm. When many villagers put down their musical instruments and switched careers, villager Ma Chunfeng registered the Douyin account "Suona Village" and moved the suona performance into the Douyin live broadcast room. After only 3 months of live broadcast, it attracted the attention of more than 200,000 netizens , received more than 700,000 likes, and some netizens commented in the live broadcast room that this is the new way to open the "national tide".

After performances were reduced, Suona village artists changed careers one after another

At the entrance of the village, just grab a few fellow villagers, farmers who are still doing farm work one second, throw down their hoes the next and pick up traditional musical instruments such as suona and sheng, and they can play it proficiently.

Such scenes often appear in the live broadcast rooms and short videos of "Suona Village". Many netizens who pay attention to "Suona Village" are full of curiosity, why are the villagers in this village so good.

The owner of the Douyin account "Suona Village" is a flat-headed man named Ma Chunfeng who always pulls people to perform in videos. Whenever a netizen is curious about this question, in the live broadcast room, Ma Chunfeng will take the trouble to recommend his hometown to netizens.

"Mazhuang is a natural village with only more than 200 households. Unlike many villages, more than 85% of our village can play suona, etc. Basically, every household is a small performance group. The fields are busy, and when the farming is slack, I play the suona and go south and north." When talking about these, Ma Chunfeng, who has been learning suona from his parents since he was a child, is proud of his words.

According to Ma Chunfeng, Mazhuang has a history of playing suona since ancient times. No matter men, women, or children, they can pinch the suona and play a tune. With the increase in popularity, Mazhuang has become a well-known suona professional village. The villagers are often invited to perform outside, and the income is also good. As early as more than 10 years ago, the village was named "Henan Province Characteristic Cultural Village" and "Henan Characteristic Cultural Industry Village".

"The busiest time in the past was the Spring Festival and other holidays, and there were too many performances. But with the development of the times, the market for suona performances has become more and more bleak, and performance opportunities have been greatly reduced, especially in recent years, due to the impact of the epidemic, we have Temporary cancellations have become the norm.” Ma Chunfeng told reporters that many artists in the village have changed careers in recent years due to their livelihood.

The performance moved into the Douyin live room to open up a "second stage"

In recent years, there have been fewer and fewer young generation working part-time jobs, going to school, and learning to play suona.

Ma Chunfeng, who has been in the art for more than 30 years, saw that the suona craftsmen in the whole village were idle, there was no performance, and the fellow villagers had nowhere to show their kung fu.

Like many villagers, Ma Chunfeng also thought about changing careers, but he still chose to persevere, because this has become his DNA engraved in his bones. Looking at the villagers sitting in the fields in twos and threes, he thought: Why not start a Douyin?

So, in January 2022, the Douyin account of "Suona Village" was born. After coming into contact with Douyin, Ma Chunfeng found a new stage for suona performances in the live broadcast room.

Three months ago, "Suona Village" also started live streaming on Douyin. The live broadcast room is located in the small courtyard of Ma Chunfeng's father's house. A red carpet is spread on the ground and there are several old chairs. It is the stage, and the background is a red brick wall.

In the live broadcast room, they will carefully read every message from the audience. Ma Chunfeng said that they do not have a fixed program list for each live broadcast. If a netizen leaves a message to report the song they want to listen to, as long as the netizen orders a song, they will Play for everyone in the live room.

After moving the performance stage into the Douyin live broadcast room, what it brought to Ma Chunfeng and the villagers was one after another unexpected.

Ma Chunfeng told reporters that he did not expect that there would be so many people on the Internet who like to watch villagers play suona. "In the past, when we went to the countryside to perform, there were only a few hundred people in the audience, but in the Douyin live broadcast room, many netizens watched each live broadcast, and sometimes there were hundreds of thousands of people. Dare to think."

Today, the Douyin account "Suona Village", which has only been updated since January 2022, already has more than 200,000 fans.

Numerous netizens tipped and supported folk artists with new income

Ma Chunfeng, 47 years old this year, is not tall but strong and capable. He always has a happy smile on his square face. What many people don't know is how difficult it is for him to insist on live broadcast every day.

"We didn't know the doorway at all when we first started doing live broadcasts," Ma Chunfeng told reporters. At the beginning, he was holding an old mobile phone, and he didn't have any sound-receiving equipment, let alone a carefully selected set. He just went to his father's house. In a corner under the eaves, a few stools were moved.

In the beginning, Ma Chunfeng persuaded people in the village to participate in his live broadcast, and he managed to persuade a few fellow villagers who were eager to try it. shook his head and left. More villagers do not understand Ma Chunfeng, nor do they understand the use of Douyin live broadcast, they just think it is a very delaying work.

Ma Chunfeng could only keep these folks actors at his own expense. Sometimes he invited him to a meal, and sometimes he gave some small gifts. After talking around the village, he gathered a live broadcast team of six or seven people.

And as the live broadcast went on, gradually, everyone's attitude towards the live broadcast changed. Faced with such enthusiastic netizens, everyone was very excited. They didn't expect that after the integration of traditional art and Internet communication, it would be welcomed by so many people. Not only has it been liked by more than 700,000 netizens, but it has also been rewarded and supported by many netizens.

Since the live broadcast, the reward income received by "Suona Village" can equal the income of a traditional Suona artist performing offline for a whole year. Ma Chunfeng will withdraw the money every month on the 16th of the lunar calendar and keep it in a card.

Ma Chunfeng said that he has not yet figured out how to make good use of this income to feed back his live broadcast career.

Open a new way to open the "national tide", and admirers of art and crafts come one after another

Regarding Ma Chunfeng's persistence, although his wife Du Xiaoyan complained, she still supported her husband's suona live broadcast career. Because he knew that as the non-genetic inheritor of Shangqiu's "Ma's suona making process", compared with other villagers, his husband, Ma Chunfeng, had more sense of responsibility to carry forward the suona.

In every live performance, Du Xiaoyan is the hardest of all. She and her husband perform a suona one by one. In the interval between playing the suona, Du Xiaoyan keeps talking to the camera, performing, and guiding everyone to pay attention to ensure that There was not a moment of cold in the live broadcast room. Not only Ma Chunfeng's lover, but also his younger brother and father joined his live broadcast team and became regular members. They also broadcast live online every day.

Their attentive performances brought in new bosom friends one after another. Before the time of day, many fans sent messages urging to start the live broadcast as soon as possible.

Nowadays, more and more young netizens have flocked to the live broadcast room of "Suona Village". They not only liked it, but also called specially to invite them to perform. Many netizens even sent messages to Ma Chunfeng to think about it. Study with him. Some netizens commented in the live broadcast room that this is the new way to open the "national tide".

Making this traditional art seen and liked by more people through the Internet is something that Ma Chunfeng, who has been playing suona for decades, never thought of. In fact, not only Ma Chunfeng, but also the family members and villagers who live together with him have similar feelings. Although the live broadcast room is not as big as the stage when he goes out to perform, the number and distribution breadth of the audience connected by the small mobile phone evaluation , is indeed unattainable in previous performances.

Facing the future, Ma Chunfeng said frankly that they are full of confidence.