June 11, 2022 is the 17th National Cultural and Natural Heritage Day. In order to actively promote the protection and inheritance of cultural heritage, promote the in-depth integration and development of culture and tourism, promote rural revitalization and intangible cultural heritage, and further promote the connection between intangible cultural heritage and modern life, so that intangible cultural heritage will bloom more charmingly in the new era. In the morning, Qixian County, Henan Province held the 2022 "Connecting Modern Life and Blooming Charming Glorious" Cultural and Natural Heritage Day intangible cultural heritage publicity and exhibition activity in the county cultural square. The launching ceremony of the event included Shi Yaoqi, director of Qixian Cultural, Guangxi and Tourism Bureau, Zhang Yongqiang, director of Qixian People's Cultural Center, cadres and staff of the cultural and tourism system, a number of non-genetic inheritors and guests from the art world.

The theme of "Cultural and Natural Heritage Day" in 2022 is "Connecting Modern Life and Bringing Fascinating Glory". In this event, three special exhibitions of intangible cultural heritage projects were held, more than 30 publicity panels for intangible cultural heritage projects were displayed, and 20 intangible cultural heritage publicity banners were hung.

The intangible cultural heritage exhibition stand displayed more than 30 national intangible cultural heritage projects "Worrying about the World", provincial intangible cultural heritage projects "Mojia Pickles" and "Yi Yin Legend", municipal intangible cultural heritage projects Weibo, paper-cut, Liu's braised pig's trotters, etc. A wonderful appearance of traditional skills and folklore projects. In front of the exhibition stand of the intangible cultural heritage shopping festival, the municipal intangible cultural heritage items such as Mojia pickles, Hao's sweet and sour garlic, Yang's century-old beef, Liu's braised pig's trotters and other intangible cultural heritage products are displayed and sold, attracting many people to stop and watch and rush to buy; The intangible cultural heritage performances Henan Zuizi's "Beautiful Countryside Running for a Well-off", Henan Opera Xiangfu Diao "Banwan Ji", and Han's "Suona" have distinct themes, and the content closely follows the times and is fascinating, fully demonstrating the charm of traditional culture and bringing the masses The unique audio-visual enjoyment brought the atmosphere of the whole event to a climax. The scene of the event not only feasted the eyes of the audience, but also feasted their mouths.

Intangible cultural heritage originates from the practice of production and life, and is the product of the mutual reflection of spiritual civilization and material civilization. In recent years, Qixian Culture, Broadcasting and Tourism Bureau has been committed to the systematic protection and inheritance of intangible cultural heritage, and has achieved obvious positive results. There are more than 110 intangible cultural heritage projects at all levels in the county. Sophisticated folk skills, exquisite arts and crafts, and splendid theatrical folk arts contain the profound historical and cultural essence of Qixian County. Protecting, inheriting, utilizing, and developing the county's intangible cultural heritage is important for promoting excellent cultural traditions, enhancing National cultural self-confidence, promoting the county's spiritual civilization construction, has an important and far-reaching impact.

"I am very happy to be able to participate in today's event. The county cultural center has provided us with such a platform, so that traditional cultures such as suona intangible cultural heritage and Henan pendant can be better inherited and developed. I hope to organize more such activities in the future, so that Qi The people of the county understand what intangible cultural heritage is, so that the intangible cultural heritage such as Han's suona, Henan pendant, and Henan Opera's auspicious tune can be better inherited." said Han Tiebin, the inheritor of the provincial intangible cultural heritage "Han's Suona" project.

Zhang Yongqiang, curator of Qixian Cultural Center, said: "Today, the publicity and display activities of Qixian 2022 Cultural and Natural Heritage Day will be held here, and more than 20 items such as Mojia pickles will be displayed to the people, so that the people can have zero-distance contact and feel the African culture of Qixian County. The charm of cultural heritage has enhanced the public awareness of intangible cultural heritage protection. In the future, various forms of intangible cultural heritage publicity activities will be held to better integrate intangible cultural heritage into modern life, promote the systematic protection, integrated development and social participation of intangible cultural heritage, and build A new pattern of cultural and natural heritage protection in which the government is the mainstay and the whole society participates.”

Shi Yaoqi, director of Qixian Culture, Broadcasting and Tourism Bureau, said that the exhibition activities can attract more public attention and understand the rich and colorful intangible cultural heritage in life and the vivid intangible cultural heritage protection practices, creating an environment that allows the people to actively participate in the protection and inheritance of intangible cultural heritage. The strong atmosphere of practice stimulates the cultural self-confidence and cultural pride of the whole society.