The creative program of the Spring Festival Gala, "Man Ting Fang · National Color", stunned the whole country, chanted the traditional color with music and painted it with dance, so that the audience could deeply appreciate the unique romantic mood and oriental aesthetics of Chinese culture, and also let the "Chinese traditional color" cause extensive discussion in recent days. On the occasion of the Spring Festival and the Lantern Festival, the first solar term of the New Year, a new folk music performance of "Mountain Lan Le Fang", inspired by traditional Chinese color, made a stunning debut at the Jiukeshu (Shanghai) Future Art Center. In particular, with this performance, the scene was more colorful and released a customized fragrance.

Many audiences dressed in traditional costumes came to admire the novel experience of folk music performance with fragrance, and also participated in the interaction of national customs and the Lantern Festival custom game, and received customized mobile phone wallpapers, postcards and other brand peripherals, and took the fragrant postcards home as a souvenir. With the multi-dimensional immersive feeling of "listening to folk music, understanding national color and tasting natural fragrance" as the core, "Shanlan Music House" pioneered the three-dimensional sensory experience of intertextuality of fragrance, smell, music hearing and color vision, and created "new sense and new folk music".

Feel the beauty of the foundation of Chinese culture and the new charm of integrating with the trend of the times

The whole performance of "Mountain Haze Music House - Moon Shadow" selected the specific traditional color of "Moon Shadow White" as the creative source, constructed three chapters of "Xiake Xing", "Haipai Yuan" and "National Customs", adapted and performed more than ten tracks that fit the theme, and integrated dance, opera and other art forms to create a specific artistic atmosphere that can be associated with "Moon Shadow White".

National instruments such as zither, lute, erhu flute, and Chinese drum are sometimes turned into weapons, and modern hot songs such as "Laugh in the Sea" and "Sword Like a Dream" are played to show chivalrous tenderness; Sometimes it integrates with the cello and piano, and performs the popular golden songs created in the 1930s and 1940s, such as "One Step Away" and "Moonlight", showing the modern and graceful charm of Shanghai style; The addition of musical instruments such as wooden fish and bell, and the performance of ancient music such as "Who Lovesickness Gives" and "Zen Rhyme" add more simplicity and elegance to the concert, as well as the comprehensive integration of water sleeve dance, chivalrous performance and other songs sung with professional Huai Opera tunes, highlighting the melodious charm of the opera.

"We choose specific colors from 384 traditional Chinese colors as the theme, and create imagery in combination with traditional festivals such as solar terms: arrange special music tracks, create original story plots in series, and release customized environmental fragrance at each performance site. The first solar term in 2023 is adjacent to the Lantern Festival, and we especially integrate" Cloud Chasing the Moon "and" Lantern Festival "in this performance As the first incubated self-made brand of Jiukeshu, we hope that you can feel the beauty of the foundation of Chinese culture and the new charm of integrating with the trend of the times in the atmosphere of multi-sensory collision. " Chen Xijia, general manager of Jiukeshu (Shanghai) Future Art Center, introduced.

It is understood that in addition to the "Moon Shadow", "Mountain Mist Music" also planned special performances with color themes such as "Spring Festival", "Rouge", "Autumn Fragrance", "Lantern Night" and "Mountain Mist", which will be staged in combination with solar terms customs and traditional festivals in 2023. From Jianghu chivalry to romantic love, Jiangnan elegance to mountains and rivers heroism, from homesickness to youth. The fragrance of each performance will also change with the theme of multiple interests, such as "Spring Festival" is the fragrance of tea, "Rouge" is the fragrance of begonia, and "Autumn" is the fragrance of osmanthus. The audience will enjoy the specially arranged music and original story performance in the blending and rendering of color and aroma.

Grasp the pulse of contemporary fashion and spread the style of Chinese culture

In recent years, many literary and artistic works that draw nutrients from the Chinese culture and demonstrate the oriental aesthetics and wisdom have been created one after another. Behind them is the "rebirth" of the essence of traditional culture in the contemporary era.

"It is from the profound cultural background that we get inspiration, dig deeply into traditional genes, grasp the contemporary spiritual needs and aesthetic trends, integrate and integrate the musical instruments, music styles, opera rhythms with the trend of modern theater performances, not only the two-dimensional enjoyment of audio-visual, but also the innovative olfactory experience in the field of live performance, and form an imaginative image through the multi-dimensional integration of fragrance, light and shadow, opera, folk music, dance and performance The expression and the feeling of the soul, make the color aesthetics compatible with the oriental fantasy mood, hope to further stimulate the cultural confidence of the Chinese people, renew people's yearning for beautiful things and poetic life, and carry forward the lasting charm of the Chinese tradition. "

It is understood that the new sensory new folk music "Shanlan Music House" is the first incubated and self-made folk music brand launched by the Jiukeshu (Shanghai) Future Art Center. It invited professional artists from the Shanghai Huaiju Opera Art Institute to perform across the border. The new generation of ecological theater collided with the century-old non-heritage cultural and artistic troupes, and the modern texture and traditional meaning were deeply integrated, and the Shanghai style culture and the elegant charm of Jiangnan were carried forward in a new form.

Chen Xijia, general manager of Jiukeshu (Shanghai) Future Art Center, said: "The 'Shanlan Lefang' is a big step in our transformation of content production. As the first cultural complex in Fengxian New City, we hope that this brand can become a highlight of the new blueprint for building a 'forest city' and the 'new Jiangnan' cultural life. Taking advantage of the era of cultural self-confidence, we will step on the path of innovation in the cultural industry. In the future, we will also be committed to producing more national original content, inheritance and innovation, and consolidate the cultural industry in South Shanghai The cultural lifeline of the new magnetic pole helps promote the prosperity of urban spiritual civilization. "