The project "Looking for Fun—Looking for Forgotten Voices and Inheriting Five Thousand Years of Culture" was founded by a group of aspiring young people from Hebei University, and has achieved relatively rich results so far.
"Although the team members are all students and their strength is limited, everyone is united to overcome difficulties together, and want to contribute to China's intangible inheritance." said Ding Haoran, the project leader.
Up to now, the team has more than 30 fixed members, and more than 500 people have participated in it. The team members include college students, experts and professors and social volunteers. He has carried out more than 300 practical activities such as research, visits, music collection, etc., with a total of 400 kilometers of travel, over 1,000 hours of filming and recording, visiting 30 traditional musicians, and arranging 15 innovative songs. The results are quite fruitful.
Ding Haoran said that their project first started from the Xiongan New Area, and carried out research and collection work on the local national music intangible cultural heritage "Jizhong Sheng and Wind Music", and the collected wind and wind music was processed non-destructively and uploaded to the music library.
In addition, they have established an "OLM platform" built by the three-party interaction of guiding experts, cross-teams, and clients, and also have a dedicated website to ensure the stable operation of the project. The second-created works have been promoted through mobile platforms, station B, Douyin, film and television advertising companies and self-operated websites, and through audio and video production, cultural and creative product development, game music design, performance economic planning and other content To be supplemented, it will make every effort to promote the inheritance and protection of local traditional musical instruments.
"We don't get a single profit from this project. Except for the operation needs of the team, the rest of the income will be fed back to the owners of intangible cultural heritage music, or donated to the local area to help the revitalization of rural culture." Ding Haoran added.
At present, the team is guided by experts in different fields from music, management, financial operation, computer technology, etc., and has been sponsored by 10 companies and has carried out all-round cooperation. By 2024, it is expected to cooperate with more than 30 cultural institutions and township organizations to build an alliance of colleges and universities that inherit traditional music, develop an innovative support model of "one team, one product", and more than 20,000 people will participate, and strive to move from Xiong'an New Area to Beijing and Tianjin. Hope, and then face the whole country.