"Netizens can interact in the live broadcast room if they have any questions." When the reporter walked into the exhibition room of "Zhao's Erhu Making Skills" at the "Water Rhyme Jiangsu Intangible Cultural Heritage Shopping Festival" event, the thirteenth "Zhao's Qinfang" Zhao Jun, the representative inheritor of the intangible cultural heritage of Jiangsu Province, the inheritor of Zhao's Erhu skill, is talking to netizens on the live broadcast platform on his mobile phone. In addition, there was also an erhu anchor teacher holding an erhu and playing classic songs such as "Horse Racing" and "Erquan Reflecting the Moon", attracting countless tourists to take pictures and enjoy.

"At present, there are 200,000 fans in my live broadcast room, and live broadcasts are held every morning and afternoon." Zhao Jun introduced to us that in 2020, Zhao Jun and his team began to try to promote publicity through new era communication methods such as live broadcasts and short videos. , to add the "wings" of new media to "Zhao's Erhu" in the inheritance of intangible cultural heritage, and to shorten the distance with everyone through the Internet, so that more people can understand, be familiar with and like the craftsmanship of Erhu. In the live broadcast room, Zhao Jun's team will introduce the process and elements of erhu production to everyone. Netizens will also ask him about practical questions such as erhu sound quality and production materials, and Zhao Jun will answer them one by one patiently. In addition, Zhao Jun also sells erhu in the live broadcast, and sells nearly 2,000 each year.

With the continuous extension of the new type of communication, Zhao Jun has also received orders from abroad, "Some foreign erhu enthusiasts in the United States, Japan, and Canada will contact us to buy, which makes me proud and proud, erhu has a different The rhythm of musical instruments, combined with Western musical elements, and the 'new' musical style formed by the collision and fusion of cultures have promoted the development of modern erhu art." Zhao Jun said.

Zhao Jun was born in a family of qin-makers. It has a history of more than 400 years since the Wanli period of the Ming Dynasty. His ancestors set up Zhao's Qinfang in the ancient city of Danyang, mainly making guqin and huqin (erhu). As the thirteenth generation inheritor of Zhao's Qinfang, Zhao Jun has learned the craftsmanship of erhu from his father Zhao Suoming since he was a child. . In 2004, Zhao Jun won the first prize in the First National Erhu Making Competition, and was included in the "Chinese Folk Music Ceremony". In 2010, he won the gold medal in the First International Erhu Treasure Making Competition in Hong Kong and was awarded the "International Erhu Master"."Zhao's Erhu" has also been included in the "Jiangsu Time-honored Brand" and "Jiangsu Intangible Cultural Heritage" list.

June 11, 2022 is the 17th "Cultural and Natural Heritage Day" in my country. It is hosted by the Jiangsu Provincial Department of Culture and Tourism (Jiangsu Provincial Cultural Relics Bureau) and the Zhenjiang Municipal People's Government, and organized by the Cultural, Radio, Television and Tourism Bureaus of various districts and cities. , The 2022 "Water Rhyme Jiangsu Intangible Cultural Heritage Shopping Festival" theme event co-organized by Jiangsu Intangible Cultural Heritage Protection Center will be launched in Xijindu Historical and Cultural District on June 10. The "Intangible Cultural Heritage Shopping Festival" has been held for three consecutive years since 2020, and has gradually become a popular intangible cultural heritage brand event for the people. More than 60 items, combined with static exhibition and live performance, set up five intangible cultural heritage sections of "skillful workmanship, pleasing to the eye, tongue tip, tone, and agility", creating a "seeing, tasting and touching" for the audience on the spot. , can be experienced, can be taken away” collection of intangible cultural heritage.